We do resumes and CVs to market ourselves to people, but in reality we are only marketing the surface: a resume says what you are but offers little insight into who you are. If you read my CV you would find out what I have done, what my skills are, what experience I have, what I enjoy doing, and what my expertise is
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When it is a mission. I am frequently amazed at how many people fundamentally misunderstand what a vision is, trotting out a mission statement as their vision statement. Is there a difference? Does it really matter? Yes and YES!! Yes, yes, yes there is a difference, and you bet your life it matters.
Missions are tangible and
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